PART-TIME WORK FULL-TIME PAY
How a One-Person Direct Mail Agency Generates $37,500 a Month Working 12 Hours
The complete direct mail agency program from the marketer who sold 30,000 copies of the original postcard marketing course… and has been quietly running this exact agency model since 2018.
By Luke Jaten • Direct Mail Agency Program
In the summer of 2018, I had just closed the doors on a failed nutrition business. No income. Three months of savings. No idea what I was going to do next. What happened over the following six months turned into the simplest, high profit business I’ve ever run. It’s what I’ve been doing ever since.
This page explains exactly what that business is, how it works, and how I can help you build your own version of it.
THE STORY
The Text That Changed Everything
A few weeks into trying to figure out my next move, an old friend texted me out of the blue. He’d been through a course I created back in 2008. It was a postcard marketing course called Postcard Profits that sold over 30,000 copies before I took it off the market. He wanted to know if I could put together a direct mail campaign for his consulting business.
I said yes and charged him $5,000. We did a test mailing of 1,000 postcards. The test cost him $650 in postage and printing. In the first 10 days, he got 26 responses, signed 2 new clients, and brought in $10,000 from a $650 mailing.
To this day, he’s still mailing 2,000 to 3,000 postcards a month using the same method.
That one job changed everything. I realized that setting up mail campaigns for business owners who already had proven marketing was the perfect business for me. Simple, high-paying, and almost nobody else was doing it.
“One of my clients last month did $105,000 in sales from their first two mailings. We mailed a total of 6,000 postcards. The mailings only cost them $3900. That’s almost 27 times return on ad spend!”
Fast forward to today: I set up 1-3 simple campaigns a month for clients and make a fantastic income for myself working less than 6 hours a week total.
I send my tested prospecting letter to 100 businesses that fit my target criteria every couple months and that gets me new clients on autopilot.
So I don’t have to worry where my next client is gonna come from.
I’ve perfected the whole thing to make full-time pay for part-time work.
Last month my solo agency did $37,500 in revenue. It took me about 12 hours of actual work.
THE BUSINESS
What a Typical Work Week Actually Looks Like
Before I go any further I’m gonna tell you… if you’re looking for a way to get rich overnight or make million dollars, this is not it.
But if getting to $5,000 a week while only working a couple hours a day is appealing to you. And you’re willing to put in 90 days worth of effort to get there, you’re gonna love this.
Here’s what that work actually looks like for me in a typical week:
MONDAY
Wake up and do whatever I want for the day.
TUESDAY
Email my list broker to order names for a client. That takes about 10 minutes.
WEDNESDAY
Take 30 minutes to adapt a client’s winning digital ad to a postcard format (using a simple AI tool). Upload it and the list to the printer’s website.
THURSDAY
Take an inbound call from a new prospective client. In the afternoon, send an invoice for $7,500.
FRIDAY
Wake up to a paid invoice and an email that another client’s mailing just brought in their first sales. Take the afternoon off.
SAT & SUN
Take the weekend off.
Some weeks there’s a little more to do. But not much. The average client project takes me 3–5 hours of actual work and pays between $7,500 and $15,000.
Just setting up mail campaigns for 3 or 4 clients can make you over 20 grand a month.
THE ECONOMICS
Why Businesses Happily Pay $7,500–$15,000 for This
The most common question I get is: “Why would a business owner pay that much just to set up a postcard campaign?”
Here’s the math that makes it obvious. Most online stores make zero profit on a customer’s first purchase. They spend more on ads to acquire the customer than the customer spends. The only way they make money is by getting that customer to buy again.
So they send emails. But the average email open rate is about 20%. That means 80% of their past customers never even see their offers.
What happens when you take their best email offer and put it on a postcard instead? 100% of people see the message. It’s a postcard. It’s already open.
If you’ve ever bought anything from an online store you’ve probably had this experience:
You make a purchase.
The store emails you a receipt.
Then, if they’re running their store right, they send you a welcome email.
Next they send you follow up emails with offers to buy other things, and probably a discount code now and then, right?
Well, did you know online stores make most if not all of their profit from you and others coming back and buying again and again?
Yeah… Most of them make no money on your first purchase because they spend more than the purchase price on advertising to get you to their website.
So to make any profit at all they HAVE to do follow up.
For 99% of them this means sending emails.
And their average email open rate is 20%.
Which means 80 PERCENT of their customers never even see what they have to offer.
This is where we come in.
What do you think happens when we send those same people the same message but on a postcard instead of in an email?
100% of them see the message. It’s a postcard. It’s already open.
And if the message we’re mailing is already producing sales with email (getting a dismal 20% open rate) what do you think happens when 100% of people see that same winning message?
They’re flooded with sales!
And ecommerce stores are just one of 3 different types of businesses we mail for.
THE CLIENTS
The Three Types of Clients You’ll Target
There are three types of businesses we focus on… because they’re easy to get a win for, they have plenty of money to pay us, and I’ve got proven template letters that work specifically for each one. We don’t cold-calling anyone. We mail a letter. They call us.
E-COMMERCE BUSINESSES
They’re already spending money on email follow-up that only reaches 20% of their list. You take their best-performing email promotion and mail it to 100% of their customers as a postcard. The math sells itself.
B2B SERVICE SELLERS
Consultants, agencies, professional services — businesses that sell to other businesses. Like my friend who got 26 responses and $10,000 in new clients from a $650 mailing. List sourcing for B2B is a cinch.
IINFO PRODUCT SELLERS
Course creators, coaches, and educators who have an existing audience and proven offers. They need a way to reach the buyers who stopped opening their emails. Postcards are the answer.
STUDENTS
What Students Are Saying
THE CURRICULUM
What You’ll Learn, Week by Week
The program is self-paced, but it was originally built as a six-week apprenticeship. Here’s the full curriculum:
WEEK 1 – The Three Client Types + Business Model
A deep dive into the three types of businesses, the criteria each one needs to meet, and the flat-fee vs. recurring model debate.
WEEK 2 – Creative: Adapting Digital Ads for Print
What to mail and when. Postcards vs. letters vs. lumpy mail. How to adapt a client’s existing digital creative to print format. Most of the tools are free.
WEEK 3 – Lists: Sourcing, Cleaning, and Using Client Data
When you use a client’s existing list vs. sourcing a new one. How to find and order lists from brokers. No expensive subscriptions required.
WEEK 4 – Getting Clients: Who to Target and How to Find Them
How to research and build a small list of target businesses. How to qualify them before you ever pick up the phone.
WEEK 5 – The Letter, the Call, and the Close
How the template letters work and why prospects are pre-sold on direct mail before they ever call you. The simple math that closes the deal.
WEEK 6 – Fulfillment: Delivering Results and Managing Clients
What to do once they’ve paid the invoice. Managing expectations. What to do if a mailing bombs. Tracking using QR codes and UTM links.
WHAT’S INCLUDED
Everything Included in the Program
ALL SIX WEEKS OF RECORDED SESSIONS
Every video session from the live program, recorded and available immediately. Go at your own pace. Rewatch as many times as you need to.
My Proven Client-Getting Letter Templates
The proven prospect letters I use. One for each of the three client types. Not available to the public. When prospects get one of these letters, they call you pre-sold on direct mail.
The First Call Outline
The outline I’ve perfected for when a prospect calls you, including the one question that tells you almost immediately if they’re a fit. No salesmanship required… it’s just math.
The Client Agreement Template
A simple, editable agreement to use before you send an invoice. Protects you and sets clear expectations from day one. I show you how I make changes to it depending on the client.
My Vendor Contacts
My trusted list sources and the print-and-mail vendors I use. I don’t get paid for recommending any of them… these are the ones I trust after years of use.
Postcard Profits 2.0 Course
This is the updated version of the course that sold 30,000 copies. The foundational training on what makes a postcard campaign actually convert.