To be honest I wasn’t sure I could make it work

Yeah, I’d mailed millions of postcards to sell my own products.

Yeah, I’d taught a course on marketing with postcards.

I’d even built two businesses that used postcards exclusively for advertising. One got to $20mill a year and the other did $4mill a year for nearly a decade.

But this was different. Up until this point I had never used postcards to sell business services. Also, I’d never used postcards to sell anything over $500.

My friend sold $5000 consulting packages.

What did I just get myself into?

Lucky for me, he already had an ad and email follow up process that was working for him. I figured all I had to do was adapt his existing marketing (that was already working) for direct mail.

How hard could it be?

He gave me the ad and the emails he was using (ones he’d already proven to work for him).

I called a B2B list broker to order a mailing list (about 15 minutes).

Next, I took his winning ad and adapted it to go on a postcard (around 2 hours).

Then I uploaded the postcard and the mailing list to an online print and mail service (10 minutes).

I told him it was best to test small. So we mailed 1,000 postcards. It cost him $650 (including printing, postage, and the list).

In the first 10 days he got 26 responses from the mailing and signed 2 new clients. So he brought in $10,000 and only spent $650.

Six years later and he’s still mailing 2-3,000 postcards a month.

After that experience I started thinking maybe setting up mail campaigns for business owners would be a great little business for me.

Why couldn’t I get clients for myself the same way I just got clients for my friend?